Bright Blonde Essential Priming Serum

Oribe Bright Blonde Essential Priming Serum

Tone, protect, and prep blonde hair—without the brass.

Begin your blonde care routine the right way with Oribe Bright Blonde Essential Priming Serum. This lightweight, brightening serum works instantly to correct brassiness while preparing hair for heat styling. It combines violet and pearlized pigments to enhance tone and radiance—plus, it shields strands from damage caused by tools up to 450°F.

As it protects, it also hydrates. The nourishing formula replenishes lost moisture, leaving hair smooth, soft, and full of shine. Whether you're air-drying or styling, this serum helps blonde tones stay bright and healthy-looking every day.

Why You’ll Love It

• Neutralizes brassiness to brighten blonde tones

• Shields hair from heat styling up to 450°F

• Rehydrates and restores softness

• Preps hair for smoother, easier styling

• Enhances shine for a luminous finish

Key Benefits

• Oribe Signature Complex (Watermelon, Lychee & Edelweiss Flower): Protects against color fade, dryness, and environmental damage

• Violet & Pearlized Pigments: Tone and brighten blonde while boosting shine

• Brightening Complex (Lemon, Ginger Root & Chamomile): Enhances color and keeps blonde vibrant

• Sodium Hyaluronate + Hydrolyzed Hyaluronic Acid: Adds moisture and locks it in

• Lavender Flower Extract: Softens brittle strands and boosts shine

• Prickly Pear Fruit Extract: Smooths and strengthens while restoring elasticity

• Sweet Violet Flower Extract: Delivers deep hydration and softness

How to Use

First, apply to clean, damp hair from roots to ends. Then, style as usual—no need to rinse. Use daily to keep blonde hair bright, smooth, and protected.