WELLA HAIR COLOR

ABOUT WELLA COLOR

For more than 130 years, Wella Professionals has been dedicated to serving the salon industry with exceptional color products and technological advancements. Wella Professionals now invites you to Discover Wella Hair at a whole new level with high-performance Care & Styling collections. With the new Wella Professionals Care and Styling to complement the Color foundation, the hair journey transcends beyond the salon to achieve amazing hair every day.


WELLA COLOR PRODUCTS

ILLUMINA COLOR

Illumine Color elevates light to its highest spectrum, revealing previously unseen potential in hair. 

KOLESTON PERFECT

The highest quality ingredients

Unique palette of rich blonde, natural brown, red, and special mix shades

With Triluxiv Technology

Up to 100% gray coverage with root to tip evenness

Contains 25% conditioning agents and lipids for care and gentle-on-hair results.

Up to 66% more shine*

* compared to untreated hair.


People should have fun with hair. It grows and it changes all the time. And it’s only hair, really.
— Eugene Souleiman, Global Creative Director of Wella

WELLA COLOR VIDEOS