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Ammonia-Free and Oxidant-Free Semi-Permanent Color Foam
Unleash your creativity with Goldwell Soft Color, a revolutionary foam formula that combines the power of direct dyes with easy, even application. Unlike traditional hair colors, this ammonia-free and oxidant-free foam protects your hair’s health while delivering intense, vibrant color. Furthermore, its soft foam texture spreads evenly, making it perfect for balayage, ombré, or full coverage. In addition, it treats hair gently, keeping it healthy and shiny.
Effectively refreshing color or highlights between salon visits
Safely experimenting with new shades
Naturally blending minimal gray hairs
Conditioning foam color with direct dyes and a gentle pH of 6.8
Achieves up to 80% of full color intensity in just 5 minutes
Lasts through 6 to 8 shampoos, fading gently over time
Suitable for both salon professionals and at-home use
Produces brilliant, vibrant color results every time
Applies quickly and easily with brush or comb, without dripping or staining skin
Delivers even color on all hair types and textures
Free from ammonia, oxidants, and alkalines, so it treats hair gently
Contains Panthenol, which adds volume and elasticity to hair
Plus, the 125ml can typically covers 5 to 6 applications
🛍️ Available now at Artistry Salon – your trusted source for professional hair color and care products like Goldwell.
