Oblivion Clarifying Shampoo is hands down the best shampoo for achieving the cleanest hair possible! When we wash our hair, our goal is to get a super clean feeling, right? Well living in Florida, this is sometimes hard to achieve due to our horrible hard water. HOWEVER, with Oblivion, it cuts the hard water and chlorine by removing it gently and protecting your hair. This shampoo also removes color-dulling residue and build up from products. Use Oblivion to make your hair feel clean for days! Take your hair somewhere it has never gone with this gentle yet strong shampoo. Oblivion is mild enough for every day use, but since it does remove all the oil and dirt I would recommend washing with it every other day or longer if needed (yeah, its THAT good!) It is also safe for color treated hair, and it is vegan + Cruelty Free! After shampooing, follow up with Oblivion Restorative Gel Conditioner to nourish and replenish to leave your hair feeling soft!